Arne Norell
Our history begins with the Swedish designer Arne Norell, who founded the company in 1954. Since then, Norells has been a family business with the ambition to carry on Arne’s legacy.
After Arne’s untimely death in 1971, his wife Britta Norell continued to run the company. Norells achieved great success, largely through the impact that Arne Norell’s models had around the world. The factory was expanded to the size it has today, 4500 m2.
In 1993, the company was taken over by daughter Marie Norell and her husband Thomas Möller. Marie with education from Konstfack and Thomas with architecture education from Chalmers. For thirty years, they have run the company own their own. Their son, Philip Möller, with an education from the Stockholm School of Economics, manages the digital marketing, among other things.
All furniture is made by hand at Norell’s factory in Småland. A lot of care goes into every piece of furniture that is created. Many of Arne Norell’s models are still manufactured. They are characterized by his unique design language. After Arne’s death, new models were developed, often based on drawings that Arne left behind. Arne’s daughter Marie Norell-Möller designed her own furniture, many of them very successful.
At the beginning of the new century, new shapes took their place in the collection, Marie and her husband Thomas were a strong driving force in the rapidly growing Swedish trend with Howard furniture; sofas and armchairs. In recent years, Arne Norell’s “Mid Century Furniture” has had a renaissance and grown strong internationally. Today, for example, the armchairs “Sirocco” and “Ari” are significant export goods to both private customers and hotels.
Norells values function, comfort, durability and timeless design. We mostly work with Swedish materials of the highest quality. Our customers have a wide choice between fabrics and leather from the best suppliers on the market, both Swedish and foreign. In addition, there is the possibility of changing clothes, which our skilled craftsmen carry out. We aim for our furniture to last a long time and give pleasure to everyone who sits in it…
Norells modern och classic furnature
During the years we have developed both classical and modern furniture that satisfies many different needs. Norell has on several occasions received awards and prizes for its design. Among others, our lounge chair Ari was awarded “Showpiece of the year” by British Furniture Manufacturers in 1973. Our furniture is represented in many places all over the world. Embassies, the Swedish Parliament building, hotels, restaurants and of course private homes. We hope that you will find a furniture that speaks to you. A Norell furniture is an investment in Swedish design that will be by your side for a long time.
Arne Norell 1917-1971
Swedish furniture designer and entrepreneur.
Arne Norell started his own workshop in 1954 in the town of Solna, Sweden. Thereafter he moved to Småland and established his company Möbel AB Arne Norell, today known as Norell Möbel AB (Norell Furniture). He was known for his versatile use of wood, leather, fabric, and metal in furniture characterized by comfort and ease. Norell’s success made him a household name within the interior design-world of Europe. Several models were also produced in other parts of the world under a license.
He was to a great extent inspired by Danish design. Two examples of this influence are the lounge chair Ari and the safari chair Sirocco. Ari was awarded the British Furniture Manufacturer’s greatest award “showpiece of the year” in 1973. Many of the models he designed came into production after his death in 1971. His designs are still handcrafted by the same company today, Norell Möbel AB.
Marie Norell-Möller 1955
Swedish furniture designer and daughter of Arne Norell.
Marie got her degree in design from “Konstfack”, the Swedish University of Arts, Crafts and Design in 1981. Her first commercialized product, the café chair “Paris,” was inspired by Mediterranean culture and became a design success. It opened the way to a new genre of chairs and had many followers from other manufacturers.
Marie designs chairs, sofas, and armchairs, which many consider having a special feminine expression. A counterbalance to the industrial custom furniture that is produced in large quantities today. Through her soft idiom, she is also a precursor for the type of furniture that fits well in both public and private environments.
Marie Norell-Möller has received numerous awards for her designs. The armchair “Leo,” and the chair “Paris” are only a couple of her designs that have received awards. She is also the designer of “Alexandra,” “Cicci,” and “Celina.”
