Arne Norell
Our history begins with the Swedish designer Arne Norell, who founded the company in 1954. Since then, Norells has been a family business with the ambition to carry on Arne’s legacy.
After Arne’s untimely death in 1971, his wife Britta Norell continued to run the company. Norells achieved great success, largely through the impact that Arne Norell’s models had around the world. The factory was expanded to the size it has today, 4500 m2.
In 1993, the company was taken over by daughter Marie Norell and her husband Thomas Möller. Marie with education from Konstfack and Thomas with architecture education from Chalmers. For thirty years, they have run the company own their own. Their son, Philip Möller, with an education from the Stockholm School of Economics, manages the digital marketing, among other things.
All furniture is made by hand at Norell’s factory in Småland. A lot of care goes into every piece of furniture that is created. Many of Arne Norell’s models are still manufactured. They are characterized by his unique design language. After Arne’s death, new models were developed, often based on drawings that Arne left behind. Arne’s daughter Marie Norell-Möller designed her own furniture, many of them very successful.
At the beginning of the new century, new shapes took their place in the collection, Marie and her husband Thomas were a strong driving force in the rapidly growing Swedish trend with Howard furniture; sofas and armchairs. In recent years, Arne Norell’s “Mid Century Furniture” has had a renaissance and grown strong internationally. Today, for example, the armchairs “Sirocco” and “Ari” are significant export goods to both private customers and hotels.
Norells values function, comfort, durability and timeless design. We mostly work with Swedish materials of the highest quality. Our customers have a wide choice between fabrics and leather from the best suppliers on the market, both Swedish and foreign. In addition, there is the possibility of changing clothes, which our skilled craftsmen carry out. We aim for our furniture to last a long time and give pleasure to everyone who sits in it…
Norells modern och classic furnature
During the years we have developed both classical and modern furniture that satisfies many different needs. Norell has on several occasions received awards and prizes for its design. Among others, our lounge chair Ari was awarded “Showpiece of the year” by British Furniture Manufacturers in 1973. Our furniture is represented in many places all over the world. Embassies, the Swedish Parliament building, hotels, restaurants and of course private homes. We hope that you will find a furniture that speaks to you. A Norell furniture is an investment in Swedish design that will be by your side for a long time.